A great brand is one that works across multi-platform mediums. So what does this mean? Well, in simple terms, it is having a consistent look, feel and message on everything you do, whether that is business cards and stationery, internal documents, flyers and leaflets, exhibition material and online presence from social media and eshots to web banners & websites.
Here a few examples of recent branding and rebranding projects
HEART OF ENGLAND COMMUNITY FOUNDATION
Initially the Heart of England Community Foundation required a new website as their old site was far too click, hard to update and manage, wasn’t responsive and out-of-date. Whilst discussing this, we pitched that it was as good a time as any to have a rebrand. We gave them a new logo, brand guidelines, business cards, stationery, pop-up banners and website. But we haven’t stopped there, the site is about to go to phase 2 with a more updated look, and the branding is reflecting this across all mediums.
MDC TRADE & INVESTMENT
MDC are an global investment company dealing with investment banks across Europe and the Middle East. Having required 50% of MDC, my client wanted a complete rebrand from top to bottom. So I gave them a completely new logo and brand guide showing logo use, font and colour use, website design and other marketing collateral. Phase 2 of this rebrand is about to begin with implementation of the new brand.
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